By starting with "it", Apple became a way of life for millions.
"It" makes Disney a household staple around the world.
Business leaders like you value "it" more than anything else in their people. 1
And my first business experience with "it" changed how I look at success forever.
First, let me explain how I realized what "it" is.
If you haven't heard of the Unattainable Triangle, 2 it refers to only being able to get two of the following three when delivering a product or service: quality, price, and speed.
That means...
Good products cheap won't be fast.
Fast products cheap won't be good.
Good products fast won't be cheap.
So when I was tasked with reducing execution times on marketing campaigns, I thought I was up against the Unattainable Triangle.
Which is frustrating, to be honest.
At the time, our campaigns went live in a week...
And to get them done that quickly, we were hustling.
So I scoured the internet to see what other companies were doing that we weren't...
What tech we were missing...
What new methods we were unaware of...
And I stumbled across an article that brought "it" into focus.
From the Harvard
Business Review:
"In business, there's a speed gap: It's the difference between how important a firm's leaders say speed is to their competitive strategy and how fast the company actually moves. That gap is significant regardless of region, industry, company size, or strategic emphasis. Organizations fearful of losing their competitive advantage spend much time and many resources looking for ways to pick up the pace.
Paradoxically, they should try slowing down instead. In our study of 343 businesses (conducted with the Economist Intelligence Unit), the companies that embraced initiatives and chose to go, go, go to try to gain an edge ended up with lower sales and operating profits than those that paused at key moments to make sure they were on the right track. What's more, the firms that "slowed down to speed up" improved their top and bottom lines, averaging 40% higher sales and 52% higher operating profits over a three-year period. ." 3
With this in mind, my team put "it" to work and brought the production time for a campaign from one week to as little as 30 minutes.
How many more leads could you generate
if you launched a marketing campaign 91% faster?
After our success with the marketing campaign, we put "it" to work on sales funnels...
And launched that funnel 82% faster.
How would your ROI improve if you launched sales funnels 82% faster?
Better yet...
With all of the time you'd get back from executing this quickly...
How much more revenue would your business generate if you and your team used that time to apply "it" to everything you do?
Many business leaders and their teams don't have the time to commit to creativity, which hurts everything...
From employee morale...
To reviews and opinions of your business and its products and services...
And all of that is reflected in your bottom line...
Most times without you knowing it.
We understand the frustration of being slowed down by business operations...
It can feel like you're missing one opportunity after another.
But it doesn't have to be that way.
You've paid your dues...
Now it's time to collect.
Pibble powers businesses by helping them get more done because people do incredible work when they have the time to be creative.
Apple, Disney, and many other companies use creativity to become and stay leaders in their industries.
That doesn't happen by accident.
Their creativity keeps them ahead of the pack.
And we're ready to add that power4 to your business.
Elia Ajram,
Founder
1 https://www.entrepreneur.com/article/375233
2 https://smallbusiness.chron.com/unattainable-triangle-advertising-20932.html