PIBBLE

Done-for-you Marketing & Renewals Departments

Overall objectives

Elia and the team at Pibble will be the virtual marketing and renewals departments for Market Gauge.

We will reorganize, standardize, and modernize your marketing to make it more robust, reliable, and flexible.

This will happen using custom-built tools and software built with a multidisciplinary approach to marketing that will allow us to test on the fly, making advertising spends much more efficient compared to traditional methods.

The renewals will provide an automated flow of income to extrapolate more value from your leads without extra effort beyond the initial setup and tweaking.

By putting all of this in place, all gurus at Market Gauge will pivot to being content creators first, focusing on the new Big View newsletter, video, and audio.

This is important in today’s marketing because of the wide adoption of user-generated content (UGC) like TikTok videos, Instagram stories, and YouTube shorts.

By adopting a structured, modern content plan that generates genuine user experiences void of a sole focus on promos, Market Gauge can build and leverage audiences outside of the traditional channels financial publishers thrive in.

And with the breakdown of services and intended scheduling below, you’re able to see why putting all of these things in place is a long-term investment in your business that will balance overall costs going forward.

Breakdown of services

Virtual Marketing Department

Graphic Design

Products

  • We take what you create and prepare it for mass consumption/marketing

Web pages
  • Page layouts proven to perform
  • Design techniques and motifs that keep you looking current in a crowded internet

Powerpoint/Google Slides templates
  • Makes every presentation look fresh, professional, and attractive

Branding
  • Modern, multi-purpose logos, color schemes, and motifs for use anywhere

Custom requests
  • One-off graphic design needs; chart modifications; you name it, we can do it

Video

Editing

  • We can take a script and put together high-quality videos that keep users engaged
  • We can also splice together clips from multiple sources to create new content


Motion Graphics

  • State-of-the-art video design techniques that make your videos stand out

Print Design

Anything we can design graphically we can modify for print, including:

  • Business cards
  • Brochures
  • Magazines
  • Books
  • Presentation materials


Editing

  • We can take a script and put together high-quality videos that keep users engaged
  • We can also splice together clips from multiple sources to create new content
    Motion Graphics
  • State-of-the-art video design techniques that make your videos stand out

Web Development

Websites

  • We use the StoryBrand framework so the user has a clear path to take action just for visiting your website
  • We can also redesign the User Interface/User Experience (UI/UX) of a website to optimize the user experience, keeping users on your site longer and consuming more content


Members areas

Educational courses

Funnels

  • Lead generation
  • Sales
  • Quiz


Custom-built solutions

Copywriting

  • One size does not fit all – we use copywriters from multiple schools of marketing to tailor a message best suited for its use
  • Priced as needed

Voice acting

  • We work with professional voice actors to give your videos, presentations, education, and more a trustworthy sound that keeps users engaged with the content
  • Priced as needed

Project/Production Management

White-glove, done-for-you project management and info collection

  • We want you focused on your business, not retrieving things. Point us in the right direction and we’ll take care of it.
    A simple form you can submit requests through, if desired
  • Ideas, tasks, requests, you name it – it can be dropped here. Most clients use this as a backup if they can’t get Emma or Elia on a call right away.


Weekly updates on the status of projects

  • Emma will provide you an update that covers missing information, approvals needed, and anything else surrounding the completion of your projects


Up to three (3) rounds of quality assurance before any projects are presented to you for review/approval

  • We validate everything three (3) times: design, development, lead posts, page responsiveness, data tracking, and more. We want to get as close to ‘done’ as we can on the first swing at your project.


Visual workflows for projects, as necessary

  • Sometimes it’s easier to visualize, and for larger projects we put together visual workflows to keep everyone on the same page as to what’s needed and why.

Marketing Strategy & Assessment

Elia as Fractional CMO (5 hours/week)

  • He will oversee marketing strategy to keep everyone rowing in the same direction
  • Effectively stack work to minimize doubling back, redos, or any other process-oriented hiccups
  • Meet with Geoff, Keith, Donn, Mish, and anyone else on an as-needed basis
  • Review data collected by our proprietary system to make marketing spends more efficient and increase sales


Our proprietary user activity tracking system
Tracks all relevant user actions in a funnel

  • Pulls all relevant data from your CRMs/ESPs
  • Collates all data into a ‘stats dashboard’ you can access at any time
  • Proprietary marketing formulas give you a deeper understanding of how your marketing efforts resonate with your audience


All future feature additions included, but not limited to:

  •  Alerts sent to email and/or Slack for low performing
    • Lead sources
    • Lead capture pages
    • Order forms
    • Emails
    • Renewal campaigns
    • And more
  •  Automated performance fixes
    • We will start the process of fixing low-performing marketing immediately (industry-specific compliance approvals can’t be automated)
  •   Automated A/B testing
    • Limits on impressions, leads, sales, and more can be used as metrics to find winners and default all users to the winner immediately
    • And much, much more

Miscellaneous Needs

Our goal is to handle as much as possible so you can focus on your core business and its offerings.

By doing so, you give yourself more time to focus on creating products and content that we will beautify and market.

To that end, if you need anything taken care of that is not listed above, please let us know so we can include that in the workload we’re taking on for you.

Phase 0: Immediately (August 2022)

The quiz funnel, supporting renewals, and deconstructing products/marketing are the critical steps to take care of immediately.

In this phase,

We’ll complete the quiz funnel

  • Get leads in the door
  • Make tweaks/adjustments as necessary


For the first three products in each bucket, we’ll create a year-long renewal email series

  • Finds money in your existing customer base
  • Runs automatically to find that money in new buyers without added effort


And a renewal campaign focused on the price of lifetime going up from here

  • Elia will work with Geoff to completely deconstruct the current products and marketing
  • This will be the big lift that starts us on the path to freeing Geoff’s time
  • Elia and team will be able to use what we deconstruct here to built the structure necessary to run with things going forward


All of us will work together to use what we deconstructed with Geoff to create the two versions of the Big View newsletter

  • And if we do this quickly enough, will get drafts of the newsletters together for review.

Summary of deliverables

Quiz funnel

  • All pages
  • Fulfillment and workflow emails
  • Infusionsoft tagging & structure
  • Proprietary stats tracking setup
  • Rewrite initial order form pages for the products we’re adding renewal campaigns to
  • Ongoing optimization


Four (4) renewal campaigns

  • One (1) “Price is going up” renewal
    • Four (4) emails
    • At least one (1) order form
    • At least one (1) purchase confirmation page
    • At least one (1) purchase confirmation email
    • Infusionsoft workflow & tagging setup
    • Notifying Rob of those that do not purchase
    • “Lifetime” pricing & upsell logic cap
    • Proprietary stats tracking setup
  • One (1) for a Discretionary product
    • ~11 renewal emails
    • 4-5 order form pages + copy
    • 4-5 purchase confirmation emails
    • Infusionsoft workflow & tagging setup
    • Purchase confirmation page
    • Notifying Rob of those that do not purchase
    • “Lifetime” pricing & upsell logic cap
    • Proprietary stats tracking setup
  • One (1) for a Guru product
    • ~11 renewal emails
    • 4-5 order form pages + copy
    • 4-5 purchase confirmation emails
    • Infusionsoft workflow & tagging setup
    • Purchase confirmation page
    • Notifying Rob of those that do not purchase
    • “Lifetime” pricing & upsell logic cap
      Proprietary stats tracking setup
  • One (1) for a Model product
    • ~11 renewal emails
    • 4-5 order form pages + copy
    • 4-5 purchase confirmation emails
    • Infusionsoft workflow & tagging setup
    • Purchase confirmation page
    • Notifying Rob of those that do not purchase
    • “Lifetime” pricing & upsell logic cap
      Proprietary stats tracking setup


Marketing & product deconstruction, reconstruction

  • As many meetings as necessary to:
    • Create spreadsheets and workflows breaking everything down
    • Create spreadsheets and workflows exhibiting the new structure
    • Break down sections and data used for the Big View newsletter


Little Big View & Big View newsletters

  • Drafts this month if we get the deconstruction of your marketing done quickly enough


Marketing strategy and assessment:

  • Five (5) hours/week with Elia
  • Ongoing assessment of marketing performance
    • And adjustments to optimize when necessary
  • Creation of necessary strategy documents, spreadsheets, and workflows
  • Advice, guidance, and assistance as requested


Miscellaneous: 

  • One-off requests for anything not listed above
  • Adjustments to the plan as laid out
TOTAL: $53,485 (copy included)
DISCOUNT #1 - Quiz rollover: -$10,000
DISCOUNT #2 - Custom stats software: -$5,000

TOTAL: $38,485 (copy included)

Phase 1: September & October 2022

Strategizing content and all versions of the Big View newsletter, more renewals, refreshing one of the websites, and revamping existing funnels.

In this phase,

Lock in design and delivery of Big View & Little Big View newsletters


We’ll add renewal campaigns to

  • Little Big View & Big View newsletters
  • One more existing product
    • Monetize current buyers + new buyers automatically
    • The more of these we do, the more these numbers compound across your company
    • Proprietary stats tracking setups for all


Create content strategy for all gurus

  • Includes LBV & BV
  • Regular videos
  • One-off reports
    • This could go in many different directions so we’ll focus on everyone’s strengths to find a common thread that works for the business. 


Website refresh

  • Rewrite copy
  • Redesign pages and UI/UX
  • Brand design updating (if desired)
  • Utilize the StoryBrand model to push users to take action
    • For the MG website, we definitely want to add a ‘shop’ or similar page that has all of your products at much higher prices than in the funnels


Revamping existing funnels (ongoing)

  • Rewriting copy where necessary
  • Redesigning pages
  • Updating email workflows, if necessary
  • Updating tagging structure
  • Proprietary stats tracking setup
    • Expect at least one (1) of these each month

Summary of deliverables

Renewal campaigns:

 

One (1) for Little Big View newsletter

  • ~11 renewal emails
  • 4-5 order form pages + copy
  • 4-5 purchase confirmation emails
  • Infusionsoft workflow & tagging setup
  • Purchase confirmation page
  • Notifying Rob of those that do not purchase
  • “Lifetime” pricing & upsell logic cap
  • Proprietary stats tracking setup

One (1) for Big View newsletter

  • ~11 renewal emails
  • 4-5 order form pages + copy
  • 4-5 purchase confirmation emails
  • Infusionsoft workflow & tagging setup
  • Purchase confirmation page
  • Notifying Rob of those that do not purchase
  • “Lifetime” pricing & upsell logic cap
  • Proprietary stats tracking setup

One (1) for existing product (Model bucket?)

  • ~11 renewal emails
  • 4-5 order form pages + copy
  • 4-5 purchase confirmation emails
  • Infusionsoft workflow & tagging setup
  • Purchase confirmation page
  • Notifying Rob of those that do not purchase
  • “Lifetime” pricing & upsell logic cap
  • Proprietary stats tracking setup

Content strategy breakdown:

  • How to create the content
  • When to create it so you can schedule them to post on time
  • Marketing and messaging logic
  • Ancillary needs
  • As we move forward, we’ll need extra graphics created, video editing done, and more – we’ll take care of it all

Revamping existing funnels:

  • Rewriting all funnel copy where necessary
    Including emails
  • Redesigning all pages
  • Verifying tagging structure & setup
  • Preparing revamped funnels for renewal campaigns
  • Proprietary stats tracking setup

Marketing strategy and assessment:

  • Five (5) hours/week with Elia
  • Ongoing assessment of marketing performance
  • And adjustments to optimize when necessary
  • Creation of necessary strategy documents, spreadsheets, and workflows
  • Advice, guidance, and assistance as requested

Miscellaneous:

  • One-off requests for anything not listed above
  • Adjustments to the plan as laid out
SUBTOTAL: $39,880 / mo (copy included)
DISCOUNT - Custom stats software: -$5,000 / mo

TOTAL: $34,880 / mo

Phase 2: November & December 2022

Redesigning the remaining website, locking in more renewal campaigns, and revamping more funnels.

In this phase,

Second website refresh

  • Utilize the StoryBrand model to push users to take action
  • For the MG website, we definitely want to add a ‘shop’ or similar page that has all of your products at much higher prices than in the funnels

Revamping existing funnels (ongoing)

  • Rewriting copy where necessary
  • Redesigning pages
  • Updating email workflows, if necessary
  • Updating tagging structure
  • Proprietary stats tracking setup
    –  At least one (1) per month


Three (3) more renewal campaigns

  • These can be decided based on hot products and overall goals

Summary of deliverables

Second website refresh

  • Rewrite copy
  • Redesign pages and UI/UX
  • Brand design updating (if desired)
    • Utilize the StoryBrand model to push users to take action
    • For the MG website, we definitely want to add a ‘shop’ or similar page that has all of your products at much higher prices than in the funnels
      Proprietary stats tracking additions, where feasible

Renewal campaigns:

  • All three (3) year-long renewal sequences include
    • ~11 renewal emails
    • 4-5 order form pages + copy
    • 4-5 purchase confirmation emails
    • Infusionsoft workflow & tagging setup
    • Purchase confirmation page
    • Notifying Rob of those that do not purchase
    • “Lifetime” pricing & upsell logic cap
    • Proprietary stats tracking setup

Marketing strategy and assessment:

  • Five (5) hours/week with Elia
  • Ongoing assessment of marketing performance
    • And adjustments to optimize when necessary
  • Creation of necessary strategy documents, spreadsheets, and workflows
  • Advice, guidance, and assistance as requested

Miscellaneous:

  • One-off requests for anything not listed above
  • Adjustments to the plan as laid out
SUBTOTAL: $37,390 / mo (copy included)
DISCOUNT - Custom stats software: -$5,000 / mo

TOTAL: $32,390 / mo

Phase 3: January 2023 onward

Remaining renewal campaigns, funnel revamps, and ongoing marketing/content strategy.

In this phase,

  • We continue to handle all of your ongoing marketing needs as a virtual, done-for-you Marketing & Renewals Department
  • Renewals beyond what we’ve already created will
    • Cost you our cost for copywriting: we work with a top Agora copywriter for all renewals and renewals strategy.
    • Building all of the pages, emails, and structure needed is included in the retainer
  • I expect that we will continue to create renewals for a while since its hidden money in your email lists
  • Marketing strategy and assessments continue at the normal pace
  • Everything we do for you is covered in the price, there are no extra costs except for
    • Copywriting
    • Software as a service or similar hosting/data needs

Summary of deliverables

Renewals campaigns as needed

  • Added cost is $2k-$6k/campaign, depending on length/difficulty of renewal campaign
  • For copywriter only; the rest is covered in your retainer.


Funnel revamps continued

  • New funnel builds for new marketing strategies/concepts
  • Added cost is $2k-$10k/campaign, depending on length/difficulty of funnel
  • For copywriter only; the rest is covered in your retainer.

Ongoing content strategy and content creation assistance

Marketing strategy and assessment:

  • Five (5) hours/week with Elia
  • Ongoing assessment of marketing performance
  • And adjustments to optimize when necessary
  • Creation of necessary strategy documents, spreadsheets, and workflows
  • Advice, guidance, and assistance as requested

  • Miscellaneous:
  • One-off requests for anything not listed above
  • Adjustments to the plan as laid out
SUBTOTAL: $26,225/mo + 10% of sales generated starting January 2023
DISCOUNT - Custom stats software: -$5,000 / mo

TOTAL: $21,225 / mo + 10% of sales generated starting January 2023

Proposal expires 10 business days after delivery. For more time or to revisit a proposal, contact Elia.

Frustration sets in when you spend your time handling issues instead of doing what you do best: growing your business.

We believe you deserve a reliable team that consistently delivers to keep your business moving forward.

Over the last decade, we curated a team of talented designers, programmers, and marketers to support businesses like yours.

Every team member has owned a business, which gives us an innate understanding of your problems.

We've experienced the ups and downs of multi-million dollar product launches...

Catching up late at night through the early morning...

Only to repeat the cycle all over again.

The reality is that it doesn't have to be that way. Whatever you and the digital side of your business need, Pibble is your company's best friend.
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